Holista Colltech has launched a water-soluble vitamin D drop product in Malaysia and plans to launch it in the US soon. The product is said to be more than five times bioavailable than fat-soluble vitamin D.
The product, known as HydroD, was launched in Malaysia via the company’s direct-selling subsidiary Alterni. Developed using a patented technology, it is said to have achieved a bioavailability of more than 90 per cent.
The bioavailability test was conducted by a laboratory linked with The University of Mississippi in the US.
“As you know, your gut is all water, your body is all water. So, when you take something fat soluble, there is a reduction in bioavailability very quickly. “Normally if its fat soluble, you don’t absorb more than 15 per cent, and that is taken with a fatty meal. The bioavailability becomes even lower when consumed with an empty stomach,”
– CEO Dr Rajen Manicka told NutraIngredients-Asia.